We operate a small and curated retail store in
Long Beach, CA called No Regrets. It's really a combination of the rock and
roll lifestyle with street wear, skateboards, piercings, music and art. At it's
core, No Regrets represents underground brands and artists that have a purpose
and a story in their goods. We don't work with any brands that are fast trend
focused or anything that we ourselves wouldn’t wear, everything is meant to
have a longer shelf life and a more classic look. In October we will have been in
business 13 years! Fuck yeah! So, in anticipation of the celebration, we plan to launch the first line of No Regrets branded outerwear
available in store only and then in the Fall we'll be launching a new collection along
with HTTH gear as well!!
We do absolutely everything
in the store so it's a ton of work. Gerardo gets there early and ships out
online orders. We pack each one with care and a note and organize sending them
out. The rest of the day is a mix between designing and working on our clothing
line and interacting with customers and brands we work with. There is also a
lot of quality time spent with friends since so many of them drop in throughout
the day just to chat and catch up. That’s definitely the best part of it
all!!!!!
The best display in the whole shop is actually
our most photographed and instagrammed as well. Gerardo and the crew built
a custom desk using re-purposed wood and then reupholstered the whole piece with
jaguar print material which now holds the register, business cards and flyers
on it. It's an awesome piece and everyone comments on it. At the end of the day
it was just a few bucks and some elbow grease. Those are always the best kinds
of fixtures because they just can't be duplicated by new ones.
THANKS FOR STOPPING BY!!! XOXO
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